Realia | Made in Italy Experience

Realia is the n.1 native app that let you verify every Made in Italy products. From today no more doubts about the real authenticity of Made in Italy products. Try the brand new feature that will let you recognize multiple products simultaneously and enjoy fantastic augmented reality content.

Thanks to the "product animation" in augmented reality, the Made in Italy products included in the application will be immediately highlighted as soon as the application is next to the product shelf (necessary access to the camera). Realia is the app to find out if a product of your interest is really Made in Italy. Through the recognition of the product you will be able to discover immediately if a product that appears to be italian is actually Made in Italy.

Thanks to the Realia app is now possible to instantly verify the real authenticity of a product declared Made in Italy, in any place and with any mobile device. If it is the first time you buy that particular item and you want to be sure it has been really verified, launch the app and bring it closer to the product and find out if the product is included in our collection of authentic Made in Italy products.

If the application does not recognize the product with augmented reality try to scan the barcode or QR (the activation or not of the augmented reality contents depends on the plan chosen by the manufacturer) and you will be automatically redirected to the page of the acquired article.

The biunivocal correspondence that is created between the product, its code or its packaging and the web-in-app page allow the consumer to be sure that the product is really Made in Italy. This active control method guarantees the uniqueness of the feedback and cannot be counterfeited.

Once the product page has been opened and the correspondence has been positively verified, you will be able to discover images, see videos connected to the production methods, deepen the technical characteristics and discover the peculiarities of that product.

If the product is not published in the Realia app you can take a picture and send it to us. In this way we can make the appropriate checks and evaluate the publication. We will write to you to let you know if the product you found is publishable.

Realia and the NPO Reliabitaly, owner of the registered trademark of the same name, are daily engaged in updating the databases with the products of the member companies. Not all products on the market if scanned by the App provide complete feedback, as the application is designed to recognize only products marketed by companies that have requested the publication of their products on the application itself in order to protect their articles from imitations of Italian products and from the so-called ”Italian Sounding” phenomenon. For more information download the app and consult the "Legals" page. Start now to use our App and let us know what you think about it! Thank you!